A de-stigmatize-the-period campaign! Every female copywriter's dream. Or maybe just mine. Either way, I jumped at the chance to work on this.

 

'Don't Hide It. Period.' was a limited edition campaign to raise funds for charity and inspire people to talk openly about periods. Using the cultural references that would resonate with Millennial women, I created the website copy and numerous branded social posts with one  thought in mind: If Beyonce bleeds, then so can we.