DON'T HIDE IT. PERIOD. | Website + Social Media Posts

A de-stigmatize-the-period campaign! Every female copywriter's dream. Or maybe just mine. Either way, I jumped at the chance to work on this.

 

'Don't Hide It. Period.' was a limited edition campaign to raise funds for charity and inspire people to talk openly about periods. Using the cultural references that would resonate with Millennial women, I created the website copy and numerous branded social posts with one  thought in mind: If Beyonce bleeds, then so can we. 

The Website
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beyonce-bleeds-too-menstruation-taboo.jp
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Branded Social Media Posts
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